EVENT IDEA
Make an Entire Neighborhood Your Event Venue

This food festival takes place in an open-air space roughly 1,500 square meters in size, one that also serves as the symbol for Nihonbashi's new COREDO Muromachi Terrace. Under the concept of "Savor and Study the Food of the Future," this event allows attendees to experience cutting-edge foods and beverages that are expected to become commonplace in the near future, including meat alternatives, edible insects, and sustainable beer. The event space has a glass overhang for protection from the elements. With large screens, display panels, food trucks, and more, organizers can provide attendees with all kinds of information from morning to night.

Many global companies have offices in Nihonbashi, with even more expected to arrive in the future. Nihonbashi is the perfect place for these companies' workers to experience traditional Japanese culture and hospitality. For instance, COREDO Muromachi 3 has a banquet hall measuring over 50 square meters with its own tea room. This hall can host Japanese food workshops for workers from abroad, which can feature in-person lessons from chefs from Nihonbashi's historic restaurants on fish filleting, soup stock making, and other subjects that are sure to make international attendees love Japan even more.

The main hall at Muromachi Mitsui Hall & Conference features dual screens, and is equipped to support even the most unique events. One example would be this symposium, at which parents and children can learn together about the food astronauts eat while in space. While one screen shows how space food works, the other shows scenes from a space station, where the kids might even get to see a real astronaut having a meal. This event is sure to stoke children's interest in space and the future.

The area adorned with lanterns between Coredo Muromachi 1 and 2 called “Naka-dori” is a popular place in the area that is commonly known as “Lantern Street”. Numerous events are held in this pedestrian only street. Once a health conscious food fair is held, you can expect to attract many visitors regardless of weekdays or weekends. Lunch boxes and cold presses made from Japanese ingredients are served from long-established brands from the Nihonbashi area. In addition, in-depth experiences such as supporting young farmers through smartphone payments are offered in cooperation with other industries and NPOs.

Lined with famous department stores, hotels, and office buildings, the always well-traveled Chuo-dori is Nihonbashi's most iconic street. Advertisements can be placed on Chuo-dori in the form of banners hung from the street lights and wraps placed on the street light pillars. There are also a considerable number of shopping centers that offer ad space on their outer walls. When holding an event that makes use of several of the available facilities in Nihonbashi, decorating this major street with your advertising is an effective way to raise awareness of your event within the neighborhood and draw large numbers of attendees.

Fukutoku Garden is a place where people working in the area can take a moment to rest during their lunch break or after work. Booths will be set up in the plaza for the whole day by doctors, dieticians and trainers, so people can drop in freely. Events that widely promote awareness of health will be organized to support this hardworking town. These include the provision of clinical records to support regular health check-ups, opportunities to try the latest wearable devices and activewear, and yoga classes.

The Nomura Conference Plaza Nihonbashi, that faces onto Chuo-dori Street, has halls of various sizes and an open foyer making it suitable for holding multifaceted events. This allows you to hold kimono exhibition and kimono dressing classes in the halls, and an organic food sale and makeup classes in the foyer. The venue, which is well lit from both sides, will completely change into a place where the charm of each product can be naturally presented, and busy workers and visitors can have an in-depth experience of wellness and beauty.

The mot. service, which can be used by businesses affiliated with Mitsui Office, has two fitness facilities in the Nihonbashi area. During Wellness Week, these spaces will offer a special plan to businesses working in the Nihonbashi area. On weekday evenings, four to five participants and an instructor will form teams to practice lessons shaping healthy bodies. Overcoming inactivity and building inter-departmental communication is one of many outcomes of this event.

The lounge and restaurant XEX Nihonbashi, that occupies one floor of the commercial facility YUITO, is a space where you can enjoy a valuable, powerful music scene. It opens opportunities for nighttime events that combine spin classes set to club music and meetings focused on healthy food. This combination of wellness and partying is a popular activity that is becoming more established around the world. This energetic event is perfectly suited to the revitalizing Nihonbashi area.

Edo Sakura-dori Street, situated in the underground part of Coredo Muromachi and directly connected to Tokyo Metro Mitsukoshi-mae Station, is not only frequented by shoppers, but also by people who work in Nihonbashi. Alongside the street, 16 digital signage screens capable of emitting sound are placed. Not only can you jack the street with event visuals, but also present event information in real-time or screen advertising videos of sponsoring companies.

The mobility industry is engaged in a wide range of initiatives, including converting tourist buses to electric vehicles, autonomous driving of public buses, and batteries fueled by plastic waste. This event will take place on Chuo-dori Avenue, the main street of Nihonbashi, where the latest mobility technologies will be showcased in practice. In addition, a procession of horse carriages, rickshaws, charcoal-fueled automobiles, and bicycles will take place as part of an exhibition that offers visitors an expansive view of the long history of mobility. This parade will depart from Nihonbashi. As in the past and the future, Nihonbashi has been and will be the starting point of travel.

＊Events that require the closure of roads (e.g., Chuo-dori Avenue) must be of high public interest and held in collaboration with organizations in the Nihonbashi area. If you are interested in events that make use of Chuo-dori Avenue, please feel free to contact us.

The Roofed outdoor plaza at COREDO Muromachi Terrace is a spacious outdoor space that can be used as a semi-outdoor location due to its massive rooftop. This space will be utilized as a lounge for travel agencies to share information on sightseeing spots around Japan that are engaged in sustainable tourism. Visitors can learn more about the tourism-related challenges in various regions, as well as how they can spend their time there and contribute to local communities. In addition, next-generation camping cars will be on display at the plaza, and visitors can enjoy time with their family by trying out electric cars and participating in other activities. This is the perfect opportunity to start making plans for their long-awaited holiday.

The expressway that passes over Nihonbashi will be going underground in around 2040. In view of that, development plans of both coasts are currently being formulated and the overall landscape of Nihonbashi is expected to undergo dramatic changes. While cruises from Nihonbashi River to Sumida River and Tokyo Bay remain popular today, visitors are welcome to put on VR goggles to enjoy a cruise that shows them around the future landscape of Nihonbashi. Simply put on the goggles to enjoy the area’s future landscape as a new Nihonbashi unfolds before your eyes. Part of the cruise fees will be donated to projects aimed at enhancing the river’s surrounding environment and other initiatives that reinforce Nihonbashi’s status as a riverside city.

“COREDO” is the leading commercial facility in the Nihonbashi area with five different sections, most of which facing Chuo-dori Avenue. Events that utilize the entire area of the city are allowed to set up their main visual information on the walls of this facility. There is no doubt that hanging streetlight banners along Chuo-dori Avenue will make the area’s unique flair even more pronounced. This will enhance the distinctive appeal of Nihonbashi as a place where people gather for a wide variety of purposes including business, sightseeing, and shopping.